"Verhalen kunnen de wereld veranderen" - Elke Lenders
Bronnen
Oftewel, welke boeken, artikelen en trainingen hebben we achter de kiezen?
We halen de mosterd natuurlijk van ergens.
We halen de mosterd natuurlijk van ergens.
Books
Jawel, wij lezen - nee verorberen - boeken
Rapporten en artikelen
Trainingen en opleidingen
Content of the training:
- Understand how profit and sustainability are not mutually exclusive but can instead reinforce each other
- Understand how you can create both profits and social value if a business is founded on purpose.
- Find your way in the 'sustainability dictionary': greenwashing, philanthropy, corporate social responsibility, ESG, sustainable value creation, circular economy.
- Able to set priorities when it comes to sustainability, where to start, and how to use a materiality matrix to define stakeholders' interests.
- Develop the cornerstones of a strategy for sustainability and identify the linkage between stakeholder's interest and the purpose of a strategy.
- Create a common understanding of the role and importance of strategy when it comes to sustainability.
- Appraise the sustainable-oriented 'green customer' of your company.
- Debate how customers perceive sustainability.
- Compare the different market research types and assess the research activities of your company.
- Understand the purpose and process of Voice of the Customer (VOC) research for interviewing your sustainable-oriented customers.
- Reflect on the corporate reputation of your company and compose actions for improvement.
- Review the competition in light of corporate reputation and sustainability, reflect on your lessons learned, and create relevant actions to improve the reputation of your company.
- Describe the megatrends behind the environmental emergency
- Explain the fundamental features behind the green deal
- Judge how a corporation can decouple growth from emissions
Communicatief sinds 2010
Google exam
Google exam
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+32 472 23 24 35
elke@straightcontent.be
Evergem / Gent
elke@straightcontent.be
Evergem / Gent
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